Eureka Brand Redesign

JOHNson outdoors

As a sub-brand of recreational giant Johnson Outdoors, Eureka offers a variety of tents and camping accessories designed to bring out your inner adventure. Elements of nature and the sleek product form were key factors in creating a new logo mark and design system, overall elevating the brand.

During my time at leap (matter) I had the privilege of working on this rebrand and additional collateral alongside my team.

Performing this comprehensive rebrand called for updating brand guidelines, creating a manifesto video, new packaging, a web refresh, digital ads, store display and more.